Focus Group

Feedback

A focus group is a type of market research. The group normally consists of 4 - 15 people, brought together to focus on a specific topic. We received back information on what they thought to it, beliefs and attitude.

They did give us mainly positive feedback: they commented on how it was different to other films with a quirky feel. They also said the animation was a suitable length, whilst watching they still wanted to know what was coming next and what would happen, but any longer it would have started to become a bit boring and if it was any shorter it may have look unfinished or rushed.

We decided to place Not Even Afraid productions at the end of the animation, but we were insisted by the focus group that it would have been better to place it at the beginning with Not Even Afraid productions presents... They said it would flow better and start off the animation with who created it. We took this into consideration and decided that what they had discussed with us was actually a good idea, so it has now been moved to the beginning. 

Furthermore, whilst Jack and Blair were in the process of editing, they purposely left a gap between the songs. The focus group didn't think this worked and it seemed like something had gone wrong. They suggested that we put the two songs together one after another, or fade them in and out. We highly agreed with what they said, and put the two songs back to back. Before we had actually put sound effects and foley in, we showed them the animation and asked whether they thought it was necessary to add it. They did say it would most likely work better with subtle recognised noises as well. So from this feedback we went ahead with adding sound effects.