Tuesday 19 June 2012

Focus Group

Feedback

A focus group is a type of market research. The group normally consists of 4 - 15 people, brought together to focus on a specific topic. We received back information on what they thought to it, beliefs and attitude.

They did give us mainly positive feedback: they commented on how it was different to other films with a quirky feel. They also said the animation was a suitable length, whilst watching they still wanted to know what was coming next and what would happen, but any longer it would have started to become a bit boring and if it was any shorter it may have look unfinished or rushed.

We decided to place Not Even Afraid productions at the end of the animation, but we were insisted by the focus group that it would have been better to place it at the beginning with Not Even Afraid productions presents... They said it would flow better and start off the animation with who created it. We took this into consideration and decided that what they had discussed with us was actually a good idea, so it has now been moved to the beginning. 

Furthermore, whilst Jack and Blair were in the process of editing, they purposely left a gap between the songs. The focus group didn't think this worked and it seemed like something had gone wrong. They suggested that we put the two songs together one after another, or fade them in and out. We highly agreed with what they said, and put the two songs back to back. Before we had actually put sound effects and foley in, we showed them the animation and asked whether they thought it was necessary to add it. They did say it would most likely work better with subtle recognised noises as well. So from this feedback we went ahead with adding sound effects. 

Friday 15 June 2012

Website Feedback

Task 8
The URL for the website is: www.samanthalong4.wix.com/carpediem

This was originally Blair’s job to create the website. As time went on it still wasn’t completed as she was catching up with other work which needed to be done, so me and Sam decided to take the mater into our own hands. The pictures above show the finalised website which Sam had done, but I helped at the beginning decide the layout and what content should be included. After it was put together we got a focus group together to look at our website, from this we gained feedback on how we could improve the website.

At first we had the background white because all the images and links would be in bright colours. But the focus group advised us to have a brighter coloured background as it’s more appealing to look at. We decided to change the background to a green colour making it brighter. Furthermore we chose a layout that consisted mainly of images with a caption of writing under the main image. The focus group suggested we either change the layout or get rid of a lot of the photos to include more information on each of the pages, after some research into other film websites, it was decided to change the layout and include some relevant information. Another bit of feedback we gained was to add to the ‘Locations’ page, seeing as the animation is focused on the different places Bill travels to, the page had to include a lot of information. The content included was what we wanted the audience to think about at each location and why the characters decided to travel.

We still agree with not having a characters page. The two characters that appear in our animation are silhouettes and do not speak at all. There would simply not be enough information to fill a page on our characters making it irrelevant. Although I did under-go character development in our pre-production to ‘bring them alive’, the animation is supposed to focus on the travelling and each location.

Thursday 14 June 2012

Regulations


Task 4
Regulations
Every film, television programme, or video game is given a certificate, provided by the British Board of Film Classification. They are decided by an examiner, examiners can view the video or DVD by their self – known as solo viewing. Most of the solo viewings are for TV series and works aimed at young children. Films for cinema release, video games and pornography submissions are classified by two people. Examiners watch films that are soon to be released in the Board’s cinema, this gives a feel of what the effect will be given to a cinema audience. The same feeling is given for DVDs, they are watched in the Board’s viewing rooms on plasma screens to settle the feel of a ‘home viewing’ experience.  Examiners then give details of the following: general context – plot, characters, individual scenes, camera angles, type of shots, bad language, sex & drug references and so on. Most decisions on what certificate to give a certain film are straightforward and are based on the Boards published guidelines. If it does become a difficult decision, the senior examiner or an examiner with more knowledge in that subject will help decide. If a film contains material which is unacceptable under the guidelines, a list of cut ups will be sent to the distributor, or it could just be refused completely. If a distributor decides they want to lower the audience, or gain a wider audience, the Board will help specify what scenes need to be cut. For example Pineapple Express cut a scene where schoolboys are sold drugs by the protagonists to gain a ‘15’ rating instead of an ‘18’. 

The different Certificates
U –
This certificate should be suitable for an audience of four years and aged over. They are set within a positive framework and shouldn’t include any threat, violence or horror. No discriminating language is used, no reference to drugs, no dangerous behaviour and no sexual context.  Horror sequences should be mild and the outcome should be reassuring. ‘U’ classed films include Top Cat the Movie, African Cats and The Muppets.
PG – This stands for parental guidance. Unaccompanied children of any age can watch this certificate. It should not disturb a child aged eight or older. Discriminating language will unlikely be accepted,  horror scenes cannot be intense, no dangerous behaviour which young children are likely to copy, mild language only, only natural nudity, sexual activity may be implied but should be discreet and only moderate violence without detail may be allowed. Films that fall into this category are How to Train Your Dragon and Tooth Fairy.
12A & 12 – The 12A rating is used for films shown in cinemas; they are suited for those aged 12 or older. But if younger people did want to view the film, they will be allowed so long as they are accompanied by an adult. The 12 rating is found on Videos and DVDS. Horror is only allowed if its moderate, disturbing sequences are not allowed, dangerous behaviour (such as suicide or self-harming) should not be shown in detail which could be copied, or appear as pain/harm free. Moderate language is allowed, nudity is allowed but if it’s in a sexual content it must be brief and moderate violence is allowed but not to be dwelled on in detail. Recent 12A films include, Dark Shadows, Marvel Avengers Assemble and Snow White and the Huntsman.
15 – No one under the age of 15 may see this certificate at the cinema, same with renting or buying a film. Drug taking can be shown, but not in a promoting way. Horror may be shown in a strong way unless sadistic or sexualised. There can be frequent strong language, but repeated use of the strongest language is unlikely to be accepted. Nudity and sexual activity may be portrayed but without strong detail. Violence is also allowed, but again shouldn’t dwell on the infliction of pain or injury. Latest 15 rated films are Prometheus and American Pie: Reunion.
18 – No one under the age of 18 is allowed to watch this certificate at the cinema, nor buy or rent. In line with the consistent findings of the BBFCs public consultations and the Human Rights Act 1998, the BBFCs guideline concerns will not normally override the principle that adults should be free to choose their own entertainment. 18 certificate films can include strong language, sexual activity, strong & sexual violence, strong horror and discriminating language. A latest 18 rated film out in cinemas is called Ill Manors.

After looking into the different certificates and how they are categorised it’s clear to say that our group animation does not fit into the following: U, PG, 15 or 18. The 12A/12 guidelines seem to fit with our animation comfortably, no strong language is content and no nudity is shown. But we do imply sexual activity; this is very minimal and only includes a duvet moving. No violence is shown, no horror is shown and no drugs are shown. We had aimed our target audience at 15 and older because the events the character goes through relate to people this age. But considering the film fits a certificate aged 12, the audience it may gain could potentially not find the connection to the characters like an older audience would.

According to Ofcom, the watershed television is between 21:00 to 05:30. Before 9pm the general audience are suitable to view the programmes shown, from 9pm the TV watershed helps parents protect children from viewing unsuitable material, it progressively becomes only suitable for adults. Advertisements also have to comply with the same set of rules; some can be restricted when out of the water shed such as bingo, alcohol, condoms, etc. Our animation would be allowed before the 9pm watershed, this is because it doesn’t contain unsuitable material like violence or distressing imagery. I would place our animation on Channel 4 around the time as the Simpsons. The Simpsons is certificate 12 shown at 6 o’clock in the evening. Our animation and the Simpsons show similar content so fit together in that time slot.

SMART Targets

Task 6
Smart targets are about developing several different goals that will enable our project to be successful. Smart targets provide a clear outline of what needs to be done and how the outcome will be. The acronym has different meanings and variations to allow a more comprehensive definition for goal setting:


S – Specific: Meaning it’s well defined or clear to anyone that has a basic knowledge of the project
M – Measurable: Know if the goal is obtainable and how far away completion is.
A – Agreed upon: Agreement with all the stakeholders what the goals should be.
R – Realistic:  Within the availability of resources, knowledge and time.
T – Time Based: Enough time to achieve the goal.


Our Smart Targets
S:  Out of our animation we want to achieve a ‘feel good’ type of story. As the storyline is a boy and girl falling in love, the girl goes to travel and then the boy decides to do the same thing and they meet again around the world.  We want to inspire the people viewing the animation to live life to the fullest. The quote we were inspired by was ‘The world is a book, and those who do not travel only read a page.’

M: To track progress we created a shooting schedule, this is to help stick to times and to hopefully get each scene done on time. We have given ourselves 2 full days to get the recording completed. We believe the goal is obtainable and once this goes ahead completion shouldn’t be too far ahead.

A:  As a group we have decided on working to the same goals, all knowing the same will make the team work together easier and become more motivated to complete everything thats needed to be done.

R: Our resources are easily available; this is because Sam and myself have created all the backgrounds, characters and objects seen in the animation. If any more are needed we can easily create some more. We will use acrylic paint and paper.

T: By keeping to our time schedule we should have enough time to complete the animation. For example, if we overrun our time on the monday due to more objects needing to be created, we will try work towards a new set time that the whole group is aware of by trying to get it back on track.


The smarter goals include two extra letters, E and R.
E - Ethical: Goals that sit comfortably within your moral compass. Set goals that meet a high ethical standard.
R - Resourced: Committing enough resource to achieve the goal. This includes time, money, information sources or support from friends/colleagues. 


E: We have to work to deadlines and work as a team to complete everything that needs to be done. Time managment is important within this.

R: No money to make our animation will be used, me and Sam will simply be using our own resources and time to create the sets. We have a set time to make the backgrounds, if we are struggling hopefully we will gain help from other group members.