Unit 53: Marketing and Public Relations

Task 3

SWOT Analysis

Strengths

·         Good quality

·         Strong Brand (Walkers)

·         Appealing packaging

·         Strong USP – unusual shape

Weaknesses

·         The flavours give a strong smell whilst eating and after.

Opportunities

The marketing and advertising allowed the new packaging to be a success.

Threats

·         Other crisp companies that cater the same flavour. Space Raiders - Pickled Onion flavoured and Beef, Hula Hoops – Beef flavoured, Discos – Beef flavoured and Pickled Onion, Meanies – Pickled Onion flavoured.