Research

2D animation refers to animation that is created by using two dimensional drawings. 3D animation refers to computer generated images (CGI), it creates the illusion of a three dimensional space. Films such as Toy Story and Up are created by this. Computer Special Effects fits under this type of animation too, for example, the spells we see in Harry Potter are shown this way. A few different categories fall into Stop Motion Animation. Everything that is shot frame by frame, in front or under a camera is classed as 'stop frame animation'.  Clay Animation is the most common. Pixilation animates real life humans, instead of drawing the images, an actor is used, then the photos are shot one frame at a time and placed together.

This video shows a good example of pixilation animation. I like the idea of using human animation as it's quite quirky and gives a fun element to the film. I find it more interesting to watch as well.


I also looked into the 'meaning of life'. The concept provides an answer to the philosophical questions concerning the purpose and meaning of life. It can be expressed through answering questions such as 'Why are we here?', 'What is life about?', etc. This then ties well with the 'Tree of life', the concept has been used in science, religion, philosophy, mythology and other areas. Within my initial idea i thought about including the tree of life, with each step of the characters life appearing from a branch.


I then looked into some target audience research. I had a rough understanding of where i was going to place my animation if it was to be on television and who i wanted it to be aimed at. The lowest i thought i would aim my short film at would be 16, anyone too young wouldn't understand neither find it interesting to watch. This age group also fits well with BBC3, i had a look on their website and a few quotes state; 'Centre of gravity will be 16-34 year-olds: people who are young in spirit and mindset.' and 'BBC Three is ‘Never Afraid to Try new Stuff’ and that’s why we will continue to innovate with breakthrough comedy, stand-out entertainment, brave documentary and intelligent factual formats. Our content needs to have potential to innovate across platforms.' As my animation would be something different it fits in well with what BBC3 try to promote.